Mission

Own how Sitegeist shows up in the world. You are our first marketing hire, which means you are not joining a marketing team, you are starting one. We build modular robots that remove concrete with high pressure water, on real construction sites, every week. Almost nobody outside the industry has seen it. Your job is to change that.

Responsibilities & Outcomes

• Run LinkedIn as our primary channel, company page plus ghostwritten posts for the founders.
• Build our YouTube channel from zero, from format and rhythm to thumbnails and titles.
• Turn raw footage from our deployments into short video, reels and case clips people actually watch.
• Maintain and expand our bilingual website, WordPress with Elementor, including SEO fundamentals.
• Explore new channels on your own initiative, Reddit, industry communities, whatever you can make a case for.
• Brief our marketing agencies, review what comes back and make sure it fits the direction we set.
• Strengthen employer branding so our engineering recruiting converts better.

What Makes This Role Different

• You are the first marketing person here. You set the direction instead of executing someone else's.
• The raw material already exists. Strong footage from live construction sites, and more arrives with every deployment.
• You sit next to the founders and help decide where marketing goes, not only how it gets produced.
• Everything you build stays yours to point at. In twelve months this is a portfolio, not a line on a CV.

Cultural Competencies

• Ships work instead of waiting for a brief.
• Has taste and defends it.
• Goes to the site and holds the camera rather than waiting for material to arrive.
• Understands the technology well enough not to explain it wrong.